Blog. Such an ordinary word to describe so much. We will not bore you with the statistics, but if you have been online lately, you will know that the era of the blog is upon us (181 million, to be precise). Although some critics have denigrated blogs for debasing the quality of writing and traditional forms of journalism, the online sensations have equally been equally praised for democratising the medium of the written word and making information available instantaneously.
Fashion and lifestyle blogs are the leaders of the pack; however, not everyone is excited about the rise and popularity of online media. In her critique of the current state of the fashion show circuit, noted British fashion journalist, Suzy Menkes, describes how the shows has gone from civilised and exclusive affairs to a verifiable circus, overwhelmed by peacock poseurs desperate for the photographers attention.
Menkes blames the circus effect in large part on the bloggers. The argument between traditional (magazines, for example) versus online fashion media (blogs) is by no means a new one. The former argues for the preservation of the exclusive market, while the latter insists that fashion is made for everyone and should therefore be written about by anyone.
In response to Menkes critique, fashion blogger, Leandra Medine (founder of top fashion blog, The Man Repeller) posted an essay that argues that not all fashion blogs are responsible for polluting the industry. Medine writes that the rising popularity of blogs allows everyone to have a piece of the proverbial fashion pie, which is ultimately a positive development for the industry, not a negative one.
Medine celebrates her fellow bloggers for having the courage, dedication, and know-how to engage in the fickle and competitive world of professional blogging: “There is a reason, after all, that Gen. Y … has been dubbed the entrepreneurial generation. Many of us couldn’t land the jobs we wanted, so we just made our own.”
Fashion blogs are not only reserved for the couture cosmopolitans of New York, London, Paris, and Milan; our very own island is home to a bevy of beautifully curated sites. Although the fashion industry in Malta is still a bourgeoning industry, it has grown significantly in recent years (more fashion magazines, more designers, more stylists, more retail outlets, and more blogs!). We have decided to corral the best of the fashion bloggers bunch to take a reading and learn more about the innovative industry of fashion blogging in Malta.
To read my interviews with a collection of local fashion bloggers, click here.